SportsMarketingAgency
Our Clients
What We CanHelp With
Help With
- Ticketing
- Membership
- Hospitality
- Tours
- Retail
- App
GTM
- Add Custom Tracking codes for specific interactions - Events, Rage Clicks, Conversions to measure website performance
- Configure Pixels & SDKs to support tracking of third party platforms such as Social Media, CRM etc.
- Optimise existing scripts to fire more accurate data to GA4 and improve Sales Reporting with multistep tracking
- Manage agency requests for GTM additions by screening and improving tracking codes to maintain consistency in reporting
- Track user metrics to support personalised marketing campaigns sent through Braze, Salesforce, etc.
Analytics
GA4 / Adobe / Power BI /
LookerStudio / GTM
- Gain confidence in data with a GA4 structure to accurately measure Web, App, Ticketing & Retail
- GA360 & BigQuery support to manage data with or without a premium licence
- Measure ecomm with multi-step Event Tracking, Funnel Charts / Visualisation and accurate sales reporting
- Define consistent UTM Parameters to accurately track multi-channel campaigns
- Create LookerStudio dashboards to simplify priority reports; Hospi, Memberships, Featured News etc.
SEO
Audits / Consultancy /
Training / Onsite Optimisations /
Technical SEO
- Optimise customer journeys such as Ticketing and Retail with SEO focused landing pages.
- Follow Google Best Practise approach with content such as News & Matchday Content
- Minimise reliance on Ad Spend with a strong Organic ranking profile for priority searches
- Grow your clubs presence internationally with localised SEO and translated Membership products
- Increase website traffic with highly searched Player Profiles, Fixture Pages & Match Highlights
GAds
Microsoft Ads /
Google Ads / Shopping /
Adsense / App Ads /
YouTube Ads
- Sell Matchday Tickets, Memberships & Retail Products through Paid Search
- Increase App Downloads and In-App Engagements through Ad Campaigns
- Control your own website banner ads or generate revenue through AdSense
- Promote premium products such as Stadium Tours & Hospitality over reseller ads
- Display & Video Ads support wider media activity for Commercial partners
Socials
Paid Ads / Analytics /
Pixel Config / Channel MGMT /
Content Creation
- Channel specific Ad Strategies across Meta, TikTok, X, LinkedIn
- Minimise inconsistencies and understand differences in data between Meta & GA4
- Improve Fan Engagement by A/B Testing ad creatives, messaging, or targeting strategies
- Reach new Fans in new international markets with engaging ad campaigns
- Track ROAS & Conversion metrics to understand value of paid media activity
Personalised Marketing
CRM / Customer
Engagement Platforms /
A/B Testing / Email Campaigns /
Audience Segmentation
- SDK Initialisation & Configuration of platforms such as Braze, Salesforce & HubSpot
- Design funnels and push Fans to encourage action i.e. Season Ticket Renewals
- A/B Test In-App messages for re-engaging with Fans not using the App
- Understand user behaviour to target Fans which are more likely to purchase in the next 30 days
- Manage Cookie Consent to minimise loss of data tracking and stay ahead of GDPR / Google Consent Mode v2
our collaborators
Ticketing Platforms
Seatgeek, Ticketmaster, Secutix
App Developers
YinzCam, Forza, InCrowd
Retail Partners
Stichd, Castore, Jonas Sport
Sports Tech
Stadion, TwoCircles, Seven League
Case Studies
25% reduction in CPA for Stadium Tours by testing non-branded search in Google Ads
GA4 led changes to Match Day Centre resulted in 30% increase in Engagement Rate
2000% ROAS on Shirt sales during new kit launch using Meta & TikTok Ads
Over 500K new ranking keywords by improving onsite SEO and intl site structure
15x Custom Braze Action Tags created to increase Season Ticket sales & renewals
About Us
Google Marketing Partner | GAds & Analytics Certified
Clients in Football spanning EPL, EFL, A-League, MLS, SPL & Europe
Paris 2024 Olympic support for the IOC, Team GB & UCI
- Est. 2012
- 30 Staff
- Specialist Sports Marketing Agency
- Global Clientbase & Capabilities
- UK>Manchester
- Australia>Sydney
- Philippines>Manila
- Bahrain>Manama
Testimonials
Victoria Black - Man City
SEO Premier are a joy to work with. Knowledgeable and adaptable, they use a common sense approach to all their projects. They make the most of any budget given to them and demonstrate exceptional value.
Having worked with them on organic and paid search strategies as well as technical implementations they’re a solid, reliable search partner. Would highly recommend and frequently do!
Heather Wiseman - Stadion Sports Agency
We love working with Joe and the SEO Premier team, trustworthy, knowledgeable and insightful to say the least! I can highly recommend this company and the service they offer is second to none!
Mike Morris - CFG
Joe and his team at SEO Premier are down to earth and practical. There isn’t technical nonsense and an attempt to deskill your team, just help and practical advice.
Allen Tillyard - Brentford FC
Over the last year we’ve worked with Joe across a number of projects ranging from SEO staff training to transitioning to GA4. Joe and his team at SEO Premier are brilliant at quickly understanding the needs of the business; checking in regularly where needed and ultimately delivering against all requirements.